The run down

Pullman is a hotel brand from Accor, one of the biggest hospitality companies in the world. The hotels are aimed at people travelling for business who want a bit more from their stay, and the brand is moving up a gear.

Big company, so the risk was a website that felt big and corporate. The goal was the opposite: something warmer and more personal. Each Pullman likes to think of itself as a hub for culture in whatever city it’s in, and the site needed to feel like that rather than like a booking engine.

I designed the website and took the brand’s new visual language into the digital space, so it works on screen as well as in the rooms.